Saturday Check-In. What has been going on with me this week?
First of all, I launched a new Twitter. I have a personal one but my new Twitter is more music based and more for promotional and networking purposes. Follow me at @TheMusicTourist.
I also joined LinkedIn. It is a professional social networking site that focuses more on professional connections. I was told to join it a long time ago but I finally did. I'm still trying to figure out how to navigate around it lol.
I am also trying to launch a new YouTube channel for The Music Tourist so I can start uploading Vlogs. However themusictourist domain is already taken. So when another domain comes to mind, I will create it and let you know.
Also this week I have been in talks with one of the marketing organizers of a conference coming to Chicago. I have contacted him over the phone a couple of times and he is trying to connect me to a marketing internship for this summer. I would be marketing for several events including this conference in July. This conference puts artists, writers, and composers in contact with A&R's and managers representing many different labels such as Interscope and Atlantic. If the internship does not work out, I may very well be present at this conference. I will let you all know if I attend and you can meet up with me and network.
I have also been writing. Did you check out the Word Up! Wednesday of this week? I'm not sure if it's a poem or lyric, or both. But there it is. I liked it and pretty much wrote it all at once with little editing. I am trying to concentrate on writing more. As a songwriter, all these little preparations mean nothing without the music.
Also I was able to attend an awesome event yesterday. I will write more about it in my next post! Stay tuned for that!
In non-music related news, I am definitely on the search for jobs to support myself until the writing career kicks off. I am also awaiting graduate school application results from a few places at well. Keep me in your prayers y'all. I've got a lot on my mind as far as my future and a lot of pressure to stay afloat in this economy. Let me know how you are too, for those that know me and those who don't. Keep your head up. We'll make it.
~L~
Songs listened to while writing this post: Parachute "Something to Believe In," Bruno Mars "Just the Way You Are"
Saturday, May 28, 2011
Thursday, May 26, 2011
Social Networking, Marketing, and Promotion: The Gaga Way
I don't know how I've managed to go six months in my blog and mention very little, if any, about pop icon Lady Gaga. I wrote a whole post about Rebecca Black for crying out loud. As her new album dropped this week (Gaga not Black), she has gone on a full-fledged monster of a promotional tour: acting in skits and performing on SNL's season finale, endless advertisements on every music site you can imagine, $.99 albums on Amazon (which crashed their servers), pictures of her purchasing albums herself to autograph for her fans, releasing new promotional singles every few days, etc. Of course, many of us don't have the millions of dollars for promo like that. But we do all, or at least should, share one thing in common in our marketing strategies as musicians, which is completely free to start. You guessed it. Social networking.
I ran across this article the other day about Lady Gaga and her marketing strategy. Her marketing team is one of the driving factors that has contributed to her massive success as a pop artist and put her in a league of pop stars that have been in the industry long before she has. One point that the article made on Yahoo! was the fact that "[she] blurs the industry boundaries and it's not really clear if she's a musician, artist or fashion designer." Some critics may argue that she makes herself less about the music and more about the gimmicks and gizmos. As a musician myself, I feel sometimes inclined to agree with such a statement. However, in pop music's case, I feel that everyone has a gimmick (some more extreme than others). Lady Gaga was very smart in how she introduced herself to the music scene, not overwhelming in image and music "creativity." However as she furthered her career, her music got more daring and her fashion and performance behavior got more outlandish. Now it seems like every pop star that tries to step out of the box nowadays is being compared to Lady Gaga and accused of copying her style; forgetting that musicians like David Bowie, Grace Jones, Blondie, heck even Christina Aguilera (all notable influences) did it first.
Now whether one agrees that Gaga is the reigning princess, or even queen of pop, she is definitely the queen of social media networking. With over 10 million followers on Twitter and over 35 million likes on Facebook, it would be foolish for Lady Gaga's team to not utilize her social networking advantage over her pop peers. According to the Yahoo! article a case study credits Gaga's social media strategy "as a way for businesses to learn new methods to shake up an established industry." She uses outlets such as Facebook, Twitter, and even YouTube as a way to soften the divide between artist and fanbase. "Social media is not a one-way communication and I think Lady Gaga understands that," Kupp stated. "It's more about emotions, engagement and interactivity, so she's very advanced." Just like stars such as Britney Spears and Justin Bieber, she follows many of her fans as they follow her. She treats her fans like they are family and nurtures them like a mother (monster) figure. She isn't all about promotion and product. She realizes that creating intimacy with her fans-- such as referring to her accomplishments as a collective effort of her fans and letting them in to her daily life activities-- forces even some haters to respect her nurturing spirit and her love for her little monsters.
Many other pop stars have done similar networking strategies by nicknaming their fanbase creating a sense of family with the celebrity and with one another: Justin Bieber with his Beliebers and Rihanna with her Navy, for instance. Now can it be argued that these mainstream pop singers use all this as simply a marketing strategy than their genuine feelings towards their fanbase? Can it be argued that the pop world merely creates a falsified sense of belonging by encouraging the exploitation of the emotions and vulnerability of many young fans? Can it also be argued that these social networking ploys are creating mechanical relationships with the famous and further emphasizing the fact that technology is influencing relationships on the web more than real-life contact? Those are all valid questions with some points and consequences to think about when spending hours trying to get Justin Bieber to respond to your tweet, or days online adding complete strangers as "friends" to your favorite social networking site. Whether we like it or not, social networking is here to stay. So we might as well take advantage of it, right?
Especially when reaching levels of fame, the vast majority of people we may follow or even follow us are strangers. Whether we talk to them online or not, chances are we will never meet them and form a real offline relationship. Is this entirely bad? In the realm of marketing and promotion, not at all. Softening the borderline between follower and followee is a genius strategy that Gaga does very well. Whereas most of us are not on that level of stardom and success, it just shows that a musician's best friend is the internet. Artists such as Justin Bieber and Soulja Boy most likely would not exist if it wasn't for sites such as YouTube or MySpace, like it or not. They are among the fortunate minority that has been able to transition their online fans into mainstream success. For the rest of us that have well under 1 million followers on Twitter, we need to realize that our careers can still very well flourish through social media...especially if you are an artist. However it is important to realize that you should not and cannot do it all online. For the very same reason concerts and physical product still exist, fans enjoy the real life perks of being a fan. The digital world is a great way to connect with your favorite artists and create a digital fanbase, which is not a bad thing especially when starting out. However it is important to remember that one can only go so far in their career utilizing the Internet alone.
So as the music industry struggles to combat the big-bad Internet with its online piracy and what not, stars such as Gaga show that social media is a powerful tool in marketing oneself. "Lady Gaga's business strategy has been able to breathe life into the music industry which has struggled to adapt its business model with the technological change." She also markets herself beyond her musical product. As we all know image is just as important, at times even more important, as the music itself. No more are the days in which just the ability to sing well gets one ahead in the pop world. Whether creating a natural and toned-down persona with nothing but a guitar and sweats on, or fashioning a daring outfit out of garden tools and manure for your next performance (watch out for the Gaga comparisons); artists have to create an image online and offline to accompany their music performance and style. Especially as your fanbase grows, you have to live up to the standards you set for yourself and your marketing strategy. So you might as well choose an image or gimmick that is more genuine to who you are as an artist and a performer. It makes your development and growth more authentic. If you're a poptart, be a poptart. If you're a freak show, be a freak show. One is not better than the other. Be smart and think ahead. Just don't forget about the music.
I ran across this article the other day about Lady Gaga and her marketing strategy. Her marketing team is one of the driving factors that has contributed to her massive success as a pop artist and put her in a league of pop stars that have been in the industry long before she has. One point that the article made on Yahoo! was the fact that "[she] blurs the industry boundaries and it's not really clear if she's a musician, artist or fashion designer." Some critics may argue that she makes herself less about the music and more about the gimmicks and gizmos. As a musician myself, I feel sometimes inclined to agree with such a statement. However, in pop music's case, I feel that everyone has a gimmick (some more extreme than others). Lady Gaga was very smart in how she introduced herself to the music scene, not overwhelming in image and music "creativity." However as she furthered her career, her music got more daring and her fashion and performance behavior got more outlandish. Now it seems like every pop star that tries to step out of the box nowadays is being compared to Lady Gaga and accused of copying her style; forgetting that musicians like David Bowie, Grace Jones, Blondie, heck even Christina Aguilera (all notable influences) did it first.
 |
| Screenshot of Lady Gaga's Twitter page. As of the time this pic was taken on May 26, Gaga has 10,430,268 followers--the most of any person on the site. |
Many other pop stars have done similar networking strategies by nicknaming their fanbase creating a sense of family with the celebrity and with one another: Justin Bieber with his Beliebers and Rihanna with her Navy, for instance. Now can it be argued that these mainstream pop singers use all this as simply a marketing strategy than their genuine feelings towards their fanbase? Can it be argued that the pop world merely creates a falsified sense of belonging by encouraging the exploitation of the emotions and vulnerability of many young fans? Can it also be argued that these social networking ploys are creating mechanical relationships with the famous and further emphasizing the fact that technology is influencing relationships on the web more than real-life contact? Those are all valid questions with some points and consequences to think about when spending hours trying to get Justin Bieber to respond to your tweet, or days online adding complete strangers as "friends" to your favorite social networking site. Whether we like it or not, social networking is here to stay. So we might as well take advantage of it, right?
Especially when reaching levels of fame, the vast majority of people we may follow or even follow us are strangers. Whether we talk to them online or not, chances are we will never meet them and form a real offline relationship. Is this entirely bad? In the realm of marketing and promotion, not at all. Softening the borderline between follower and followee is a genius strategy that Gaga does very well. Whereas most of us are not on that level of stardom and success, it just shows that a musician's best friend is the internet. Artists such as Justin Bieber and Soulja Boy most likely would not exist if it wasn't for sites such as YouTube or MySpace, like it or not. They are among the fortunate minority that has been able to transition their online fans into mainstream success. For the rest of us that have well under 1 million followers on Twitter, we need to realize that our careers can still very well flourish through social media...especially if you are an artist. However it is important to realize that you should not and cannot do it all online. For the very same reason concerts and physical product still exist, fans enjoy the real life perks of being a fan. The digital world is a great way to connect with your favorite artists and create a digital fanbase, which is not a bad thing especially when starting out. However it is important to remember that one can only go so far in their career utilizing the Internet alone.
So as the music industry struggles to combat the big-bad Internet with its online piracy and what not, stars such as Gaga show that social media is a powerful tool in marketing oneself. "Lady Gaga's business strategy has been able to breathe life into the music industry which has struggled to adapt its business model with the technological change." She also markets herself beyond her musical product. As we all know image is just as important, at times even more important, as the music itself. No more are the days in which just the ability to sing well gets one ahead in the pop world. Whether creating a natural and toned-down persona with nothing but a guitar and sweats on, or fashioning a daring outfit out of garden tools and manure for your next performance (watch out for the Gaga comparisons); artists have to create an image online and offline to accompany their music performance and style. Especially as your fanbase grows, you have to live up to the standards you set for yourself and your marketing strategy. So you might as well choose an image or gimmick that is more genuine to who you are as an artist and a performer. It makes your development and growth more authentic. If you're a poptart, be a poptart. If you're a freak show, be a freak show. One is not better than the other. Be smart and think ahead. Just don't forget about the music.
Sources:
Yahoo! Music: "Old CEO's can learn a few new tricks from Lady Gaga"
~L~
Thursday, May 19, 2011
Throwback Thursday: GREATEST VIDEOS EVER! Edition
Let me just warn you now. When I say "GREATEST VIDEOS EVER," I don't mean that too literally. None of the following videos are deep and insightful. But they are classically entertaining. At least by my definition of "entertaining." Whatever that is. Throwback Thursday commence!
Definitely one of the most creative, yet slightly disturbing, videos I have encountered in a long time. Apparently one of the clowns and non-clowns used to be friends, but now they're not and their clans are beating the crap out of each other. I wonder what caused a riff between those two. I guess if you think about it, the vid is pretty insightful and says a lot about the world we live in.
~L~
Flourescent Adolescent - Arctic Monkeys (2007)
I got only one word...CLOWNS! Okay, maybe like... 74 more words.Definitely one of the most creative, yet slightly disturbing, videos I have encountered in a long time. Apparently one of the clowns and non-clowns used to be friends, but now they're not and their clans are beating the crap out of each other. I wonder what caused a riff between those two. I guess if you think about it, the vid is pretty insightful and says a lot about the world we live in.
The Bad Touch - Bloodhound Gang (1999)
What can be better than four grown dudes dressed as a hybrid of chimps and rats running around kidnapping French people? A lot of things. But this slightly controversial video is entertaining none the less...and you probably won't see many videos like it. And the chorus may consist of the best pick up line I have ever heard...not saying it would work though. Unless of course you're dressed like a demented monkey-rat, who knows lol.You Spin Me Right Round - Dead or Alive (1984)
This song is probably one of the catchiest pop songs ever. So catchy that it scored Flo-Rida and Ke$ha a #1 hit single sampling the classic. This video is cheap with flags and glitter and 80s and fabulosity. Warning this video is not safe for work. By safe meaning if your co-workers caught you watching it, they may judge your taste. Or think you're awesome beyond incomprehensible measure. Either way, enjoy.Because I Got High - Afroman (2001)
Now don't get it twisted. I don't smoke. However this video and song may be the best anthem to weed ever, and probably ever will be. Point me out a more literal and blunt (HA!) song about marijuana if you dare to argue. And Afroman in the video is obviously hiiiiigh. Plus cameos by Jay and Silent Bob and tons of the leafy stuff.Lazy Song - Bruno Mars (2011)
Ok I cheated *pulls out joker card*. This video is not a throwback at all. I was gonna end this list after Afroman but after seeing the video to the song about the art of slacking, I couldn't help myself. This video put a smile on my face all the way through. I was not at all mentally prepared to view this masterpiece when I clicked "play" for the first time. Dancing monkeys in plaid shirts, shades, and boxers (I think I found this year's Halloween costume!). Those monkeys can move. The one in yellow hits a pretty mean dougie towards the end. But my favorite monkey was definitely the one in red.~L~
Monday, May 16, 2011
L.A., N.Y., or neither...
"Should I go? Should I stay? I'm in control, either way."
For anyone that is trying to get into show business, that is the question that we ask ourselves. Which city would give me the most opportunities? Which city would provide me with the most resources? Which would be cheaper to live in until I "make it"? Which fits me?
Now for me personally, I am a native Chicago suburbanite. I am familiar with the urban city life whilst dwelling in the confines of the south suburban lifestyle. Half of my family lives in the St. Louis/East St. area as well. So the midwest is a familiarity, a comfort. Is that good or bad? Does Chicagoland provide me with the resources to get to where I need to go in the industry. Or should I travel to a well-known music epicenter amongst thousands of hopefuls like me?
I have ventured to New York City on two different occasions. The first time was in Fall 2007 when my brother's high school band performed there for the Macy's Thanksgiving Day Parade. The second time was the following summer where I lived in a New York University dorm for 6 weeks while taking a production class at the Clive Davis School of Recorded Music. I got a pretty good idea of what it would be like to live in NYC, specifically in Manhattan where I stayed.
As far as Los Angeles...well...I've never been west of St. Louis. So I have no clue what it's like to live in L.A. I know a few people out there. Some in teaching while others venture into movies, music, and fashion. All of them out there say that they absolutely love it. Some people that have been there before say that they hate it. Other say they would visit there, but would not want to live there unless they had to. All in all, I would have to see for myself. However, if a fantastic job opportunity comes about I would get used to whatever environment I had to for the sake of my career and my pursuit of music. Same is said for New York or anywhere else. I do plan on venturing out to Cali within the next year or two to see for myself.
Truth is, both supercities are heavily populated. Especially with those trying to do the same thing. Me, I'm just trying to write. I'm not trying to be a music superstar, or an actress, or anything like that. I just want to create and exploit my work for other artists who can bring it to life.
And for a songwriter specifically, lest not forget Nashville. This city is closer to where I live, as well as a city where many songwriters venture to. However, it is more central in country music than any other type of music. Not that there is anything wrong with that, but I am not as familiar with writing country music. Nonetheless, I definitely am not rejecting the idea of someday writing a few country tunes. Many country stars use outside writers for their hits. I definitely plan on visiting Nashville someday.
As far as Los Angeles...well...I've never been west of St. Louis. So I have no clue what it's like to live in L.A. I know a few people out there. Some in teaching while others venture into movies, music, and fashion. All of them out there say that they absolutely love it. Some people that have been there before say that they hate it. Other say they would visit there, but would not want to live there unless they had to. All in all, I would have to see for myself. However, if a fantastic job opportunity comes about I would get used to whatever environment I had to for the sake of my career and my pursuit of music. Same is said for New York or anywhere else. I do plan on venturing out to Cali within the next year or two to see for myself.
Truth is, both supercities are heavily populated. Especially with those trying to do the same thing. Me, I'm just trying to write. I'm not trying to be a music superstar, or an actress, or anything like that. I just want to create and exploit my work for other artists who can bring it to life.
And for a songwriter specifically, lest not forget Nashville. This city is closer to where I live, as well as a city where many songwriters venture to. However, it is more central in country music than any other type of music. Not that there is anything wrong with that, but I am not as familiar with writing country music. Nonetheless, I definitely am not rejecting the idea of someday writing a few country tunes. Many country stars use outside writers for their hits. I definitely plan on visiting Nashville someday.
And unfortunately, my native Chicago is not as big of a music epicenter as it should be. There are many artists from the Chi that move to LA, NY, Atlanta, or wherever. I believe that the Chi will become a music epicenter itself again, just as ATL has been growing in the urban music market. The Chi is a great place of talents who unfortunately find it difficult to branch out nationally. But I would ultimately want to live back in the Chi once I get my career on track. But, if need be, I may stay out east or out west.
So many options for the budding artists out there. LA, NY, ATL, Nashville, Boston, Chicago, Detroit, Vegas, wherever. I believe there is opportunity in wherever one is. All pursuits start of on a small scale before they escalate to their highest degree. Truth is, I might have to move my Midwestern self out east to New York or out west to LA. I'm pretty sure it will be overwhelming at first. The whole music industry is overwhelming. Life is overwhelming. That doesn't mean I shouldn't live. That I shouldn't create. That I shouldn't try somethings new. No matter where I end up, music will happen. Best believe.
~L~
Sunday, May 8, 2011
Spotlight Sunday: Isra Shatat
Today is Spotlight Sunday. This Sunday I am interviewing the CEO and founder of ISConexion (ISC), an upcoming Chicago-based marketing and agency company. Below is the biography of Ms. Isra Shatat and her accomplishments thusfar, taken from her website.
CEO and founder of ISC, Isra Shatat, is currently an undergraduate student at the University of Illinois in Urbana- Champaign studying Communications with a focus in Pre Law. Isra decided to start an establishment her freshman year in college when witnessing several talented individuals seeking to pursue their dreams but unaware of where to start.
Before ISC, Isra gained experience in the field of promotions working with nationally recognized R&B group Kwiet Storm and promotions company S.H.E Promotions. From day to day street promotions to social media promotions Isra’s resume was gradually building. In 2008, Isra received an opportunity to promote for Terrell Taylor, CEO of Positive Entertainment by promoting one of the biggest events in Chicago, Showtime in Chicago and decided to make Taylor an official client after a successful outcome. ISC has teamed up with Positive Entertainment and have thus far promoted many successful events. For Isra, Terrell Taylor was a major influence on her career choices and decided to seek guidance from him by requesting his mentorship in which he accepted. Isra soon went on doing promotions for Chicago pop artist Demi Lobo, R&B singer Kenny T, and entertainment company Get Phresh.
In the summer of 2010, Isra received an opportunity to intern with Dream Careers and Universal Music Group/Interscope Records in Santa Monica California. As a pop marketing Intern, Isra worked on stat sheets for artists such as Lady Gaga, MIA, and N.E.R.D as well as clerical work for her supervisor, Marketing Director Miles Arnay. This opportunity helped legitimize Isra’s aspiration for the music industry and thus motivated her to start her own company. The company was officially launched after Isra Shatat received a management position request from singer Drey Skonie.
Currently ISC is building and now represents not only Drey Skonie, but also dancer/choreographer Latreece Pearson. ISC now offers styling/photography services credited to our client Bry Delicia. The latest addition to our clientele is the trio production team NOSPEAKERZ. The three man production team are reputable for their work with Drey Skonie and platinum recording artist Obie Trice.
The Music Tourist: So, when and why in the world have you decided to enter into the crazy and unpredictable world that is the music industry?
Isra Shatat: I don't recall an exact date, but it hit me when I realized that I can't be without music. Ever. I can't make music so I want to offer the next best thing. I want to make a way for good artistry to shine. Plus, I love the adrenaline. I love the excitement. It's consistent yet unpredictable.
MT: How is it juggling college and trying to do what you do?
MT: I hear that. What do you ultimately want to accomplish in the music industry?
MT: What are your thoughts on the music industry today? Do you think it is easier or harder to establish a successful and lasting career in music?
MT: So how did you lead to representing "Chi-Troit" r&b sensation Drey Skonie?
IS: I used to promote for Drey Skonie while he was a member of Kwiet Storm. I saw him on Making the Band 4 and I was really impressed. After the group broke up, I stopped promoting for them but Drey Skonie reached out to me while I was in California. From there we established our business relationship. Chi-Troit represents the unity we have for Detroit (Where Drey and our producers NOSPEAKERZ are from)
MT: I reviewed his mixtape on this past Monday. Soooo, what did you think?
MT: Aww thank you. I wanted to do the mixtape justice.
MT: Can you tell me a little bit about some of the moves that some of your other clients are making in the entertainment world?
Bry Delicia our photographer/stylist is currently in LA branding her company and working full time. She's like my mentor in many ways.
MT: What has been the most exciting thing to happen to you while pursuing the industry? Any quick stories you want to tell?
MT: You want to do law school?
MT: Of course. Thank you.
To find out more about Isra Shatat, check out her website at http://www.isconexion.com/.
CEO and founder of ISC, Isra Shatat, is currently an undergraduate student at the University of Illinois in Urbana- Champaign studying Communications with a focus in Pre Law. Isra decided to start an establishment her freshman year in college when witnessing several talented individuals seeking to pursue their dreams but unaware of where to start.Before ISC, Isra gained experience in the field of promotions working with nationally recognized R&B group Kwiet Storm and promotions company S.H.E Promotions. From day to day street promotions to social media promotions Isra’s resume was gradually building. In 2008, Isra received an opportunity to promote for Terrell Taylor, CEO of Positive Entertainment by promoting one of the biggest events in Chicago, Showtime in Chicago and decided to make Taylor an official client after a successful outcome. ISC has teamed up with Positive Entertainment and have thus far promoted many successful events. For Isra, Terrell Taylor was a major influence on her career choices and decided to seek guidance from him by requesting his mentorship in which he accepted. Isra soon went on doing promotions for Chicago pop artist Demi Lobo, R&B singer Kenny T, and entertainment company Get Phresh.
In the summer of 2010, Isra received an opportunity to intern with Dream Careers and Universal Music Group/Interscope Records in Santa Monica California. As a pop marketing Intern, Isra worked on stat sheets for artists such as Lady Gaga, MIA, and N.E.R.D as well as clerical work for her supervisor, Marketing Director Miles Arnay. This opportunity helped legitimize Isra’s aspiration for the music industry and thus motivated her to start her own company. The company was officially launched after Isra Shatat received a management position request from singer Drey Skonie.
Currently ISC is building and now represents not only Drey Skonie, but also dancer/choreographer Latreece Pearson. ISC now offers styling/photography services credited to our client Bry Delicia. The latest addition to our clientele is the trio production team NOSPEAKERZ. The three man production team are reputable for their work with Drey Skonie and platinum recording artist Obie Trice.
The Music Tourist: So, when and why in the world have you decided to enter into the crazy and unpredictable world that is the music industry?
Isra Shatat: I don't recall an exact date, but it hit me when I realized that I can't be without music. Ever. I can't make music so I want to offer the next best thing. I want to make a way for good artistry to shine. Plus, I love the adrenaline. I love the excitement. It's consistent yet unpredictable.
MT: How is it juggling college and trying to do what you do?
IS: The hardest most stressful thing in the entire world. I get absolutely NO SLEEP. Sometimes I want to give up, but the love of it keeps me going.
MT: I hear that. What do you ultimately want to accomplish in the music industry?
IS: I want to expand my company ISC first and ultimately I want to go into entertainment law. Then I want to open my own music foundation charity, that gives to the underdogs who do not have the funds it takes to advance in their career. I know money has unfortunately prevented me from so many opportunities. I want to change that for others. I want to be that connection. I want to be that resource.
MT: Why do you think you are going to "make it" in this industry? What does "making it" mean to you?
MT: Why do you think you are going to "make it" in this industry? What does "making it" mean to you?
IS: Making it to me means being fulfilled. Being a difference in someones life and being that connection that changed someones life. That's when I know I've made it. I know I'm going to make it because I'm not going to give up.
MT: What are your thoughts on the music industry today? Do you think it is easier or harder to establish a successful and lasting career in music?
IS: It's alot harder now because everyone wants to do it, and everyone thinks they can do it. But many fail to educate themselves on how. There's not a set way to get in the industry. That can be a good thing.
MT: Why did you create ISConeXion?
IS: ISConeXion was created for one purpose: connecting individuals who need each other to advance. I want it to be a network that many can use our service to get in contact with people they may need to help them advance. I want to help people achieve and be motivated.
MT: So how did you lead to representing "Chi-Troit" r&b sensation Drey Skonie?
IS: I used to promote for Drey Skonie while he was a member of Kwiet Storm. I saw him on Making the Band 4 and I was really impressed. After the group broke up, I stopped promoting for them but Drey Skonie reached out to me while I was in California. From there we established our business relationship. Chi-Troit represents the unity we have for Detroit (Where Drey and our producers NOSPEAKERZ are from)
MT: I reviewed his mixtape on this past Monday. Soooo, what did you think?
IS: I absolutely loved it. It was my favorite review I've read of his mixtape. You broke it down, very detailed. And you did research too. It just shows that you have a good ear for music.
MT: Aww thank you. I wanted to do the mixtape justice.
IS: And you did. I appreciate it.
MT: Can you tell me a little bit about some of the moves that some of your other clients are making in the entertainment world?
IS: Well Drey Skonie is currently in ATL working with photographers, acting coaches, and doing shows almost every day.
NOSPEAKERZ are working on Platinum recording artist Obie Trice's album "Bottom's up" They have recently moved to ATL to work on Drey Skonie's upcoming project as well as expand their opportunities. They are amazing. "It's not what it sounds like, it's what it feels like." That's their motto.
Bry Delicia our photographer/stylist is currently in LA branding her company and working full time. She's like my mentor in many ways.
GimmeabeatShwty is a dancer and choreographer and model. She is currently in LA working with several different artists and even recently did an international video with one of her clients.
MT: What has been the most exciting thing to happen to you while pursuing the industry? Any quick stories you want to tell?
IS: The most exciting thing to me is the impact that I have made on my team. I have had the opportunity to meet people like Rhymefest, Dr. Dre, Obie Trice and many other entertainers and executives who all have given me a push of inspiration whether they tried to or not. I also met who has helped create Lady Gaga's image and brand. That was awesome.
MT: You also told me of another moment before. My roommate is a huge El Debarge fan and when I told her that you had some sort of contact with him, she damn near fainted on my room. So she wants to know what that was like lol.
MT: That's so awesome. So, what is the next step for ISConeXion and Ms. Isra Shatat?
IS: Hahahaha. I didn't get to meet him. I didn't get to see him. He sang three or four songs in the studio. It was like a concert. I was simply enjoying it.
IS: The next step for us is moving to NYC in December and really go full throttle with my expansion.
MT: You want to do law school?
IS: Yes in Fall 2013. Possibly in L.A. though.
MT: Any questions or comments you want to ask/say to little old me?
MT: Any questions or comments you want to ask/say to little old me?
IS: Thank you so much for this opportunity. I really appreciate you taking an interest in me and publishing it on you blog. Why interview me?
MT: I interviewed you because you are always on 110% all day everyday 24/7. Doing what you do. I see the same drive and passion in you that is in the people that "make it."
MT: I interviewed you because you are always on 110% all day everyday 24/7. Doing what you do. I see the same drive and passion in you that is in the people that "make it."
IS: I really appreciate it that you saw me as interview potential.
MT: Of course. Thank you.
IS: I just want to share with the world that anything is possible. As long as you want it bad enough, your passion will flow and your heart will follow it. Just stay positive and make your dreams a reality. We all have something to share. let's be heard the best way we can! I love music!
To find out more about Isra Shatat, check out her website at http://www.isconexion.com/.
Saturday, May 7, 2011
Saturday Check-In: May 7, 2011
A brief Saturday Check-In today. What have I been up to this week?
This week wasn't slow or fast for me. I started off the week by interviewing someone for my Spotlight Sunday to be posted tomorrow. Stay tuned for that. You don't want to miss it!
I decided to apply to another internship. I have been keeping in contact with some consultants about record label internship opportunities. Hopefully one of the opportunities will pull through for me.
I have been spending the bulk of this week listening to a lot of oldies. I realize I have more knowledge in some artists and genres than others, basically because that's what my family and peers listen to. But I want to be familiar with at least as much music and artists as possible. You never know where it can lead you.
I also have been planning and writing a lot of posts for The Music Tourist. Some of those include more "New" Music Mondays, WORD UP! Wednesdays and Throwback Thursdays. I plan to post about my experiences thus far, specifically when I was an undergrad. I have also planned to talk about my prospects to move to New York or LA. More music, more tourism, more randomness. Stay tuned.
~L~
Songs listened to while writing this post: Natasha Bedingfield "Neon Lights," Adele "Someone Like You"
This week wasn't slow or fast for me. I started off the week by interviewing someone for my Spotlight Sunday to be posted tomorrow. Stay tuned for that. You don't want to miss it!
I decided to apply to another internship. I have been keeping in contact with some consultants about record label internship opportunities. Hopefully one of the opportunities will pull through for me.
I have been spending the bulk of this week listening to a lot of oldies. I realize I have more knowledge in some artists and genres than others, basically because that's what my family and peers listen to. But I want to be familiar with at least as much music and artists as possible. You never know where it can lead you.
I also have been planning and writing a lot of posts for The Music Tourist. Some of those include more "New" Music Mondays, WORD UP! Wednesdays and Throwback Thursdays. I plan to post about my experiences thus far, specifically when I was an undergrad. I have also planned to talk about my prospects to move to New York or LA. More music, more tourism, more randomness. Stay tuned.
~L~
Songs listened to while writing this post: Natasha Bedingfield "Neon Lights," Adele "Someone Like You"
Friday, May 6, 2011
Foto Friday: May 6, 2011
These Friday's "fotos" revolve along the central theme of.....
Why? I'll tell you why. Nope, I didn't get "discovered," if that's what you're implying. What does it mean to be discovered anyway? Having Mr. Hotshot A&R guy knock on your front door in your bathrobe and say "hey, I don't know you but I'm about to make you rich and famous?" If that's what it means to be discovered in your book keep turning the page, honey. The odds are against you being that easy. You need to start putting yourself in the mindset of the discoverer instead of the discover-ee. Discover the world, figuratively and perhaps literally.
1. Discovering new music.
This past week I have been discovering, or re-discovering, old music. I was on the phone with my mother for an hour about music I grew up on. My post yesterday dealt with some throwbacks from my childhood. Songs that I loved listening to. Songs that my parents used to sing to me. Songs that I couldn't help dancing to. Being a product of the 80s, but a child of the 90s, most of my nostalgia comes from those decades. However I ventured past my birth to discover and/or re-discover songs from the 60s and 70s. Some from Tina Turner, Elton John, and Sam Cooke. I heard one of my favorite artists of today say that if you want to be an artist, find out your favorite artists influences, and then find their favorite influences. Now, I assume you don't have to continue the cycle back to days of Gregorian chants and beyond. However, you never know what you'll find in the nooks and crannies of music history. And whether you're a musician or not, go music scavenger hunting. You win every time.
2. Discovering new opportunities.
If someone dropped you in a city this big, would you know where to go without a map or any other familiarity of the city? And the sun was setting and you didn't know anyone? And most of the tourists and long-time citizens were cruel and didn't want to help you? Probably want to stay where you are now? Truth is, the music industry is a lot like this. Overwhelming and scary, yet beautiful. Before you move to this city you best need a map, correct? What if you had to create your own? Now how do you feel about going here, and staying here? More discouraged? Or maybe you're crazy like me and you feel more motivated? There are opportunities out there that will make your paths more straight. But there is no set map to success in the music industry, because every artist (believe it or not) is different and comes from different places. There are people in this city that want to help you and see you succeed. Find them. There are detours you can take to make your way. Follow them. Don't be afraid to take the scenic route though. You get the picture?
3. Discovering new identities.
The Music Tourist is my identity on this particular blog. I am also re-emerging as a spoken-word artist. Separate from that, I am a songwriter. Then I have my personal self. All of these encompass me. It's like identifying yourself as a particular gender, race(s), religion, whatever. They all make up who you are. But there's another identity we often forget.
This first picture is of my logo. This logo is on my business cards as well as the logo that will be used on my future website. "Crafted as an "L," this logo is a small step to me as a brand. A book I recently read stated that you are more than the music, you are a business. This is true for basically every other profession. You are more than what you do, you are a business. You have to treat yourself as such because you are marketing yourself wherever you go. Whether you are representing yourself personally on a social networking site, creating and distributing business cards, dressing yourself for an interview, whatever; you are a business. Your clients are out there. So are your employers. People are watching. Brand yourself. Make it happen.
~L~
DISCOVERY!!!
Why? I'll tell you why. Nope, I didn't get "discovered," if that's what you're implying. What does it mean to be discovered anyway? Having Mr. Hotshot A&R guy knock on your front door in your bathrobe and say "hey, I don't know you but I'm about to make you rich and famous?" If that's what it means to be discovered in your book keep turning the page, honey. The odds are against you being that easy. You need to start putting yourself in the mindset of the discoverer instead of the discover-ee. Discover the world, figuratively and perhaps literally.
1. Discovering new music.
 |
| 1. Ooh what's this? 2. WOW, I HAVEN'T HEARD THIS SONG IN A LONG TIME! 3. *attempts to sing along* 4. Nope, I'll let them do it :) |
This past week I have been discovering, or re-discovering, old music. I was on the phone with my mother for an hour about music I grew up on. My post yesterday dealt with some throwbacks from my childhood. Songs that I loved listening to. Songs that my parents used to sing to me. Songs that I couldn't help dancing to. Being a product of the 80s, but a child of the 90s, most of my nostalgia comes from those decades. However I ventured past my birth to discover and/or re-discover songs from the 60s and 70s. Some from Tina Turner, Elton John, and Sam Cooke. I heard one of my favorite artists of today say that if you want to be an artist, find out your favorite artists influences, and then find their favorite influences. Now, I assume you don't have to continue the cycle back to days of Gregorian chants and beyond. However, you never know what you'll find in the nooks and crannies of music history. And whether you're a musician or not, go music scavenger hunting. You win every time.
2. Discovering new opportunities.
 |
| Tokyo, Japan (taken from Google) |
3. Discovering new identities.
This first picture is of my logo. This logo is on my business cards as well as the logo that will be used on my future website. "Crafted as an "L," this logo is a small step to me as a brand. A book I recently read stated that you are more than the music, you are a business. This is true for basically every other profession. You are more than what you do, you are a business. You have to treat yourself as such because you are marketing yourself wherever you go. Whether you are representing yourself personally on a social networking site, creating and distributing business cards, dressing yourself for an interview, whatever; you are a business. Your clients are out there. So are your employers. People are watching. Brand yourself. Make it happen.
~L~
Thursday, May 5, 2011
Throwback Thursday: My Childhood...Edition
Music has been a passion of mine since the very beginning. Whether a fan, a performer, a writer, music is a part of me. There are very few things in this world that can compare to a good song. A good melody. A good artist. Good lyrics and such. But most of all, a memory. Music creates memories. Memories are parts of life that shape who we are, where we come from, and how we will grow from there. What songs create memories in you?
My mother tells me that I was obsessed with this song when I was little. It was released shortly after I was born and my mom said I always wanted to hear it. I only vaguely remember such a thing lol. I guess I've been a music addict ever since.
There is a notorious home video of me dancing to this song on my first birthday. Of course I am not going to post it lol. But I am going to post Mr. Keith Sweat in a live version of one of his big hits.
Keith Sweat - I Want Her feat. Teddy Riley (1987)
I often tell people there were only two things that I could do to get myself disowned at a young age: getting pregnant and disliking Sade. I am only kidding. But I think my mom was serious about the Sade part. Thankfully neither happened though. Both of my parents were hardcore fans of Sade's. In fact, my friends would joke that if it wasn't for Sade I probably wouldn't be here because I was probably conceived to the band's music. *shutters* Anyways, here is one of my favorite songs by hers that I loved listening to when I was little.
Sade - Paradise (1988)
What would my childhood be without the Spice Girls? Probably the same... but more boring. Truth is, I was the biggest Spice Girls fan. I saw them when I was 10, and for my 21st birthday when they came to Chicago for their reunion tour. That time was some of the most precious (and bizarre) times of music and I cherish it forever.
~L~
My mother tells me that I was obsessed with this song when I was little. It was released shortly after I was born and my mom said I always wanted to hear it. I only vaguely remember such a thing lol. I guess I've been a music addict ever since.
Tracy Chapman - Fast Car (1988)
There is a notorious home video of me dancing to this song on my first birthday. Of course I am not going to post it lol. But I am going to post Mr. Keith Sweat in a live version of one of his big hits.
Keith Sweat - I Want Her feat. Teddy Riley (1987)
I often tell people there were only two things that I could do to get myself disowned at a young age: getting pregnant and disliking Sade. I am only kidding. But I think my mom was serious about the Sade part. Thankfully neither happened though. Both of my parents were hardcore fans of Sade's. In fact, my friends would joke that if it wasn't for Sade I probably wouldn't be here because I was probably conceived to the band's music. *shutters* Anyways, here is one of my favorite songs by hers that I loved listening to when I was little.
Sade - Paradise (1988)
What would my childhood be without the Spice Girls? Probably the same... but more boring. Truth is, I was the biggest Spice Girls fan. I saw them when I was 10, and for my 21st birthday when they came to Chicago for their reunion tour. That time was some of the most precious (and bizarre) times of music and I cherish it forever.
Spice Girls - Stop (1998)
~L~
Wednesday, May 4, 2011
WORD UP! Wednesday: May 4, 2011
This is the first WORD UP! WEDNESDAY! Basically on Word Up Wednesday, I talk about words. Quotations. Lyrics. Phrases. Words. This WORD UP!, I thought I would post a poem(ish) I started writing some time over a year ago. I still can't think of an adequate title. So for now, the piece is going to be called:
Now if your wondering what the heck I am talking about, it's a story about four people in my past, present, and future. It's kind of like a riddle. A four-part riddle. Okay, not really. That's all I'm going to say. So it's no fun to reveal the real meaning behind its contents, at least the real people. Maybe I will later. I don't know lol. It's open to interpretation :)
WORD UP!
~L~
All for One
I kind of knew love
I thought it was mine
So I waited my turn
To fast forward the time
From your hazel eyes
To your silver shoes
Though I was just a child
I had frosted blues
Then I met another
Colored in a gray sky
What goes and comes back
Makes this all aligned
Summer rivers and streams
Have settled our score
Rooted like a stone of love
We’ve shared before
I would sit in my room
Love and hate on the brain
And I’d set it on fire
Inhaling every flame
I didn’t grow tired
Left no musical cue
‘Cause I wanted to wear
The crown with one jewel
I run in the lakes
You bathe in the sands
That one time in the snow
I just didn't understand
Such a weaponless soldier
A catch yet to find
Oh the pages we turn
With the writs that we rhyme
And years from the first
First and hopefully last
The one that stayed around
Uprooted its past
We'll hold hands in fours
As we share our eyes
We'll dream in these moments
Until its realized
Now if your wondering what the heck I am talking about, it's a story about four people in my past, present, and future. It's kind of like a riddle. A four-part riddle. Okay, not really. That's all I'm going to say. So it's no fun to reveal the real meaning behind its contents, at least the real people. Maybe I will later. I don't know lol. It's open to interpretation :)
WORD UP!
~L~
Tuesday, May 3, 2011
Testimony Tuesday: May 3, 2011
"I know it becomes routine, waking up to another day is a not always expected. Wake up and be thankful that you are alive. Thankful for what you have instead of what you don't. Proud of who you are instead of who you are not."
This is what I posted to my Facebook earlier today. A lot of us think, okay tomorrow I've got this to do and this person to meet up with. But honestly, we are not promised tomorrow. It is expected for each day to continue in progression like it has every other day of our lives. But in all honesty, today could be the last day.
A couple of days ago I was working in the mall, doing my routine duties as a sales associate. A customer ran up to me frantically yelling "HE HAS A GUN! HE HAS A GUN!" I had no clue what she was talking about and I hesitated. Then a huge group of customers started screaming and running towards the back store out the emergency exit. I was running with two of my co-workers, but one of them went back inside because she realized her mother was still in the mall. My other co-worker and I were in the parking lot and everyone was screaming. They were hugging their children, their loved ones. It was honestly like a movie or a crime show. We didn't know if the gunman would run out to the parking lot so my co-worker and I ran across the street to an auto-shop. Two young boys were with us. My co-worker and I had left all of our belongings, including our cell phones and keys. One of the boys let me use his cell phone. I tried desperately to remember any phone number I could, since I was away from most relatives on a college campus. Thankfully, I knew my cousin's number and he could come and pick me up. While I waited, a local neighbor said that he heard approximately eight gunshots fired. He offered us rides home, but I said my cousin was on his way. We waited about 20 minutes in the cold for the boys' parents to pick them up. Most of the roads were blocked off, as well as my cousin's access to me. There were at least 20 cop cars. It was so frantic and confusing. The mall was on lockdown and people were trapped inside stores and hallways for safety. No one was sure whether anyone was wounded or even killed. I had never experienced anything like that before in my life, even coming from a town outside Chicago. My cousin finally got through and he picked me up. I called my mom once I arrived to his apartment, with her knowing I was safe. My roommate was working as well so I was also trying to get in contact with her. I got in contact with her a half an hour later and she was safe, but she was locked in her store. I had to pick up my keys, coat, and phone a while later when security was sure the premises was safe. There were rumors that people were indeed killed. Thankfully, there were no deaths, but there were two wounded victims in which one was a gunman by a cop. And the police were reported to have at least three suspects in custody. Still, I was pretty shaken up that entire evening.
I never expected anything like that to happen, especially in central Illinois. It took me a while to go to sleep that night, but I woke up the next morning thinking how thankful I was that I was safe and secure...and alive. Like I said, it becomes routine to expect what always happens. But whether in a gang-prone area in an urban setting, or a small town in a local shopping center, you never know what can happen; who will come out of town and cause trouble; who will lose all common sense and cause harm to others. So, no matter how mundane you may think your life is, be appreciative of what you have right now. Your life. Your family and/or friends. Your talents. Your abilities. If you have online access to this blogpost, you are already living better than most of the people in this world. That is a testament in itself. So with that, be thankful for who you are and what you've got going for yourself right now. Yes, it could be better; but it could be a lot worse. Know that, there can't be a testimony without a test.
~L~
This is what I posted to my Facebook earlier today. A lot of us think, okay tomorrow I've got this to do and this person to meet up with. But honestly, we are not promised tomorrow. It is expected for each day to continue in progression like it has every other day of our lives. But in all honesty, today could be the last day.
A couple of days ago I was working in the mall, doing my routine duties as a sales associate. A customer ran up to me frantically yelling "HE HAS A GUN! HE HAS A GUN!" I had no clue what she was talking about and I hesitated. Then a huge group of customers started screaming and running towards the back store out the emergency exit. I was running with two of my co-workers, but one of them went back inside because she realized her mother was still in the mall. My other co-worker and I were in the parking lot and everyone was screaming. They were hugging their children, their loved ones. It was honestly like a movie or a crime show. We didn't know if the gunman would run out to the parking lot so my co-worker and I ran across the street to an auto-shop. Two young boys were with us. My co-worker and I had left all of our belongings, including our cell phones and keys. One of the boys let me use his cell phone. I tried desperately to remember any phone number I could, since I was away from most relatives on a college campus. Thankfully, I knew my cousin's number and he could come and pick me up. While I waited, a local neighbor said that he heard approximately eight gunshots fired. He offered us rides home, but I said my cousin was on his way. We waited about 20 minutes in the cold for the boys' parents to pick them up. Most of the roads were blocked off, as well as my cousin's access to me. There were at least 20 cop cars. It was so frantic and confusing. The mall was on lockdown and people were trapped inside stores and hallways for safety. No one was sure whether anyone was wounded or even killed. I had never experienced anything like that before in my life, even coming from a town outside Chicago. My cousin finally got through and he picked me up. I called my mom once I arrived to his apartment, with her knowing I was safe. My roommate was working as well so I was also trying to get in contact with her. I got in contact with her a half an hour later and she was safe, but she was locked in her store. I had to pick up my keys, coat, and phone a while later when security was sure the premises was safe. There were rumors that people were indeed killed. Thankfully, there were no deaths, but there were two wounded victims in which one was a gunman by a cop. And the police were reported to have at least three suspects in custody. Still, I was pretty shaken up that entire evening.
I never expected anything like that to happen, especially in central Illinois. It took me a while to go to sleep that night, but I woke up the next morning thinking how thankful I was that I was safe and secure...and alive. Like I said, it becomes routine to expect what always happens. But whether in a gang-prone area in an urban setting, or a small town in a local shopping center, you never know what can happen; who will come out of town and cause trouble; who will lose all common sense and cause harm to others. So, no matter how mundane you may think your life is, be appreciative of what you have right now. Your life. Your family and/or friends. Your talents. Your abilities. If you have online access to this blogpost, you are already living better than most of the people in this world. That is a testament in itself. So with that, be thankful for who you are and what you've got going for yourself right now. Yes, it could be better; but it could be a lot worse. Know that, there can't be a testimony without a test.
~L~
Monday, May 2, 2011
"New" Music Monday: May 2, 2011
First of all, before we get into "New" Music Monday, let me just congratulate moi in the 6 month anniversary of my blog "The Music Tourist" (pops imaginary champagne bottle). It's been a good 6 months. I have acquired a bachelor's degree (woot!) and further progressed my aspirations. For the next 6 months, I definitely plan on posting more often and letting the blogosphere more into my world as a songwriter. I will be posting everyday this week based on the daily themes I made up. There are definitely going to be bigger moves made for me. So watch out because before you know it, I can be writing for your favorite artist. With all that being said, let's get into this Monday with an up-and-coming r&b singer and songwriter based out of Chicago and Detroit: Drey Skonie.
I had first heard of him through Kwiet Storm, a Chicago-based r&b/pop group, on Twitter a while back. Looking them up, I was impressed by their material and I thought they could definitely resurrect the power of the r&b male group phenomenon, that has been absent in the mainstream music industry for quite a while. They had generated quite a bit of buzz online as well as many different venues across the nation. However, former member Drey Skonie's sights were set on going solo. His mixtape is the first of many moves he is making in the industry. I decided to give a first-impression review his mixtape "On Earth Volume 1" as a request by a couple of people who were fans and colleagues of the Chi-Troit sensation.
On Earth Volume 1 - Drey Skonie
Drey Skonie's mixtape has its fair share of original music from the artist. "I'm On Her" is definitely a stand out track on the mixtape. It's a sexy party anthem that can easily resonate in the club scene. You can definitely hear the Midwest hip-hop flavor in the production of the song. "Fell On the Phone" is a r&b ballad led by a sweeping piano melody. It serves as a pleasant interlude to more of the faster-paced mixtape thus far. "Jam Session" is a slow bedroom anthem that lyrically infuses music-sex metaphors. The track also shows off highly impressive falsetto vocals towards the end of the tune. "Skonie High" uses Imogen Heap's "Hide and Seek," which was an unexpected sample. There are also definitely some hot bass-heavy beats incorporated in other songs on the mixtape such as "I Ain't Even Know" and "Get U To Say." Many of the songs also show off the talents of Detroit production team "No Speakerz." Along with Drey Skonie, they are definitely making moves in the industry, all serving as independent artists that may very well be the next big movers and shakers in the r&b/hip-hop world.
Overall, Drey Skonie's vocals are definitely impressive and should fair nicely in a mix of the contemporary r&b male singers of today. Much of the lyrical content attributes to common pop/r&b themes like love and partying. But he also speaks of his passions for music and aspirations to make it to the top. Like he said in "I'm Flyyy," he's going to make it to the top even if he's got to fly. I believe with the right moves he can definitely touch the skyyy. And I wish much success to him.
If you would like more information on the artist, he is represented through ISConexion at www.isconexion.com.
You can download his mixtape at this link: Drey Skonie "On Earth Vol. 1"
~L~
I had first heard of him through Kwiet Storm, a Chicago-based r&b/pop group, on Twitter a while back. Looking them up, I was impressed by their material and I thought they could definitely resurrect the power of the r&b male group phenomenon, that has been absent in the mainstream music industry for quite a while. They had generated quite a bit of buzz online as well as many different venues across the nation. However, former member Drey Skonie's sights were set on going solo. His mixtape is the first of many moves he is making in the industry. I decided to give a first-impression review his mixtape "On Earth Volume 1" as a request by a couple of people who were fans and colleagues of the Chi-Troit sensation.
On Earth Volume 1 - Drey Skonie
On Earth Vol. 1 contains a good mix of covers as well as some of Drey's original music. He performs a solid cover of Justin Timberlake's "Señorita," which incorporates original lyrics with some of Timberlake's own words. Drey also uses his own lyrics in a cover to Ciara's 2006 hit "Promise" re-titled "Future Girl." It was an interesting variation of the song, nicely accompanied by smooth vocals. I also enjoyed his rendition of "Say Yes" by Floetry, which is one of my favorite r&b slow jams. The first verse was taken an octave lower, but the second verse was taken higher which showed an impressive range in the up-and-coming artist. Also Drey shows more versatility in a cover of One Republic's song "Say (All I Need)."
Drey Skonie's mixtape has its fair share of original music from the artist. "I'm On Her" is definitely a stand out track on the mixtape. It's a sexy party anthem that can easily resonate in the club scene. You can definitely hear the Midwest hip-hop flavor in the production of the song. "Fell On the Phone" is a r&b ballad led by a sweeping piano melody. It serves as a pleasant interlude to more of the faster-paced mixtape thus far. "Jam Session" is a slow bedroom anthem that lyrically infuses music-sex metaphors. The track also shows off highly impressive falsetto vocals towards the end of the tune. "Skonie High" uses Imogen Heap's "Hide and Seek," which was an unexpected sample. There are also definitely some hot bass-heavy beats incorporated in other songs on the mixtape such as "I Ain't Even Know" and "Get U To Say." Many of the songs also show off the talents of Detroit production team "No Speakerz." Along with Drey Skonie, they are definitely making moves in the industry, all serving as independent artists that may very well be the next big movers and shakers in the r&b/hip-hop world.
Overall, Drey Skonie's vocals are definitely impressive and should fair nicely in a mix of the contemporary r&b male singers of today. Much of the lyrical content attributes to common pop/r&b themes like love and partying. But he also speaks of his passions for music and aspirations to make it to the top. Like he said in "I'm Flyyy," he's going to make it to the top even if he's got to fly. I believe with the right moves he can definitely touch the skyyy. And I wish much success to him.
If you would like more information on the artist, he is represented through ISConexion at www.isconexion.com.
You can download his mixtape at this link: Drey Skonie "On Earth Vol. 1"
~L~
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